Oct 17

Imitation is said to be the highest form of flattery, but counterfeit goods can cost designers hundreds of thousands of pounds every year.

In April 2011, a large amount of fake Pandora jewellery was seized from a female seller at a car boot sale in Cleethorpes, Lincolnshire.  This is just one of many ongoing cases.

It’s easy to be enticed by cheap imitation Pandora jewellery, particularly in the current economic climate.  Bargain charms sound like a good idea at the time, but most people end up regretting their decision, and many are completely unaware that their goods are not the real deal.

Some high street stores stock their own versions of Pandora jewellery, which looks very similar but is made from different materials marketed under a different name and don’t break any copyright laws.  However, when compared to genuine Pandora, the quality and craftsmanship is poor.  Pandora jewellery is made from only the finest materials and should last a lifetime.  Imitations can break easily, so it’s worth paying a little extra for real Pandora quality.  After all, you get what you pay for!

To ensure you are buying genuine Pandora products, only buy your jewellery from a Pandora concept store or from one of the official concessions housed in many jewellers and department stores.  A list of every licensed Pandora dealer is available at www.pandora.net.  There are currently 472 official Pandora stockists in Great Britain.

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