The Pandora Jewellery Blog

Throughout 2008 Pandora has experienced a rise in the number of retailers wishing to undertake a Pandora shop fit.

The ‘shop in shop’ concept is a clearly defined space in a store, solely is dedicated to Pandora. The ‘shop in shop’ is comprised of Pandora fittings and displays.
In today’s competitive environment it is increasingly important for global companies to have a face around the world. Pandora’s retail concept is to effectively brand Pandora through a set of guidelines, which will uniformly create all Pandora products and shop in shop processes to be the same around the world.

Pandora wants one face around the world to unite all Pandora retailing countries to have a singular identity.

As part of this Pandora Jewellery wishes to drop the “Jewellery” and change to simply Pandora. The issue is that there are so many different spellings of Jewellery around the world (Jewelery, Jewelry, Jewlry, Jewlrey etc.), that in order to achieve this unanimous face, the creators of Pandora Jewellery have decided simply to refer to the product as Pandora.

2008 was a fantastic year for Pandora Jewellery in the UK. Over the course of the year pandora firmly cemented their place in the UK jewellery market.

Pandora is a product with boundless potential as well as choice. These factors, coupled with their unprecedented quality in the product itself, have helped make 2008 a year of growth and progression for Pandora.

It has come to our attention that Pandora Jewellery UK have been attending various exhibitions, awards nights, fashion shows, Jewellery Fayre’s recently. In addition they have been advertising in a variety of magazines.

The most acclaimed, single advertisements to date have been their features in the world renowned OK Magazine.

This advert allowed retailers to advertise, its intended result was to raise the profile of Pandora and its retailers. The advert also happened to coincide with the run up to Christmas.