Pandora wants one face around the world to unite all Pandora retailing countries to have a singular identity.
As part of this Pandora Jewellery wishes to drop the “Jewellery” and change to simply Pandora. The issue is that there are so many different spellings of Jewellery around the world (Jewelery, Jewelry, Jewlry, Jewlrey etc.), that in order to achieve this unanimous face, the creators of Pandora Jewellery have decided simply to refer to the product as Pandora.
With this change in name, Pandora plans to release all new point of sale materials to commemorate and signify the new proposed direction of the brand. The new point of sale will include the new name, be designed to the highest specifications of quality, and branded to a level which is higher than Pandora has ever attained before.
Pandora will also be providing free point of sale to retailers. This will enable superior packaging, advertising and a greater retail experience for the customer. Pandora hope that this will help add that extra ‘special something’ to the Pandora products purchased by our customers. The new point of sale signifies the change from Pandora acting on a national basis to a global basis.
This will also mean that the new logo for pandora and all other brandings will be available to all retailers.