It has come to our attention that Pandora Jewellery UK have been attending various exhibitions, awards nights, fashion shows, Jewellery Fayre’s recently. In addition they have been advertising in a variety of magazines.
The most acclaimed, single advertisements to date have been their features in the world renowned OK Magazine.
This advert allowed retailers to advertise, its intended result was to raise the profile of Pandora and its retailers. The advert also happened to coincide with the run up to Christmas.
OK Magazine’s dedicated readership suits the demographic profile of a typical Pandora customer. Throughout 2009 Pandora plans to continue to raise its profile in the UK and increase their image by continuing to be featured in key mainstream magazines and publications.
“We need to keep Pandora’s name prominent in the market place and media’s such as the OK Magazine are an excellent method of achieving this.” Pandora UK’s Managing Director, Darren McCormick