PANDORA JEWELRY IS A EUROPEAN TREND THAT IS TAKING THE UK AND US BY STORM; FROM A-LIST MOVIE STARS TO HOLLYWOOD CELEBRITIES ALIKE…EVEN ROYALTY HAS TAKEN AN INTEREST
In 1996 after goldsmith P. Enevoldsen and his wife travelled to Thailand in search of jewellery and beads for importing, Lisbeth Larsen, goldsmith and designer, joined the company, and together with Lone Frandsen (a major designer), she has played a key role in defining Pandora’s style.
Using an ingeniously designed bracelet with screw threads on each end, beads of all types, shapes and sizes can be fixed onto a silver/gold band with great ease. This allows the consumer to customise their bracelet and therefore make the trinket much more personal.
There are hundreds of different beads around today. This array of designs means that there are beads to suit every occasion, personality, and interest. Silver, Gold, Platinum, and even Glass beads with colours running through them, or designs imprinted onto the surfaces are available. This allows the wearer to co-ordinate the bracelet with every outfit.
If you combine the unique screw system with the large variety of beads available, you can remove beads and easily add more to create a new and interesting designs. This is of course becoming immensely popular, as custom jewellery is considered high fashion in today’s world.
Due to the multiplicity of the company’s range, it is common for people to buy beads to mark special occasions. Each bead could be a possible memoir, for example; Birthday beads, or christenings, bar/batmitzvah’s etc. Some beads are even now being discontinued therefore making them more rare and collectible.
This versatility is what is making Pandora Jewelry the height of customisable jewellery.
