Oct 23

Throughout 2008 Pandora has experienced a rise in the number of retailers wishing to undertake a Pandora shop fit.

The ‘shop in shop’ concept is a clearly defined space in a store, solely is dedicated to Pandora. The ‘shop in shop’ is comprised of Pandora fittings and displays.
In today’s competitive environment it is increasingly important for global companies to have a face around the world. Pandora’s retail concept is to effectively brand Pandora through a set of guidelines, which will uniformly create all Pandora products and shop in shop processes to be the same around the world.

In 2009 you should see more and more retailers opting to brand a section of their store to exclusively retail Pandora. The shop in shop scheme provides a contemporary, branded and structured space to retail Pandora. Pandora hopes that these exclusive shop fits can help to complement the profile of an existing store and provide a platform for raising the awareness of Pandora.

One Response to “Shop in Shop – Pandora Jewellery”

  1. Pandora Birmingham Says:

    Entire Pandora Charm Collection available in Harborne, Birmingham – We’d Love To See You!

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